I have been working with Apple computers since the '80's.
I started out in the entertainment industry as a actor, writer and stand-up comic. Several years ago, I made a career change from show business to the tech industry and, in 2000, accepted a position with Apple as a Mac Genius.
Usually, Apple hires it's Mac Geniuses from within the company. However, for the opening of it's Century City store, they decided to get a crew of outside people who already had a great deal of experience working with Macs
Although the Century City Apple Store was ready to open, the mall which houses the store was not, so Apple sent our crew to work at The Grove Apple Store "for a couple of weeks."
The couple of weeks turned out to be eight months. a delay for which I am grateful. It was awesome experience working at the flagship Apple Store for Los Angeles. I initally met many of my present clients while The Grove.
Eventually, the Century City store was ready and we opened the store. But, I missed the energy of The Grove and soon transferred back to the flagship.
It was a great experience for me. I would spend the day helping dozens of Mac users and giving them the best customer service in retail.
After about two and a half years, I decided to move on from Apple. I realized how much I enjoyed helping people, but I wanted to do so on my on terms. I took the experience that I gained and started "I'm Your Genius" Personal Mac Support.
I still refer many of my clients to Apple, however. For warranty repairs, inexpensive training or just for drooling over the latest Apple gear, the Apple Stores is the place to go
However, for out-of-warranty service, upgrades or service at your home or business, well, I'm your genius. My purpose is to empower people to make the most of their Apple technology.
I know that it's a cliche', but for me it's true: I do what I love. I love what I do.
Thanks for the read.
Tony
